Roy Shepherd – Founder & Out-of-Home Strategist

I’ve spent more than two decades working at the heart of the OOH industry, leading strategy, planning, buying, creative development and commercial growth for major brands and agency partners.

Experience

• Senior client leadership and representation of OOH at a management level
• OOH strategy, planning, buying, creative development and invention
• Commercial growth, new business and pitch leadership
• Media owner partnerships and proposition development
• Leadership and development of senior OOH teams
• Accountability for delivery, performance and commercial outcomes
• Leadership of independent agency relationships across Talon and Posterscope
• Experience across major national campaigns, long-term partnerships and complex multi-format briefs

Industry

• Championing OOH Innovation & Growth
• Speaking on stage about new technologies and opportunities
• Social Media commentary on OOH hot topics
• Judging OOH Industry Awards
• Mentoring OOH Rising Stars
• Mental Health First Aider

That breadth of experience now sits behind ShepherdOOH: independent, senior-level expertise built on a deep understanding of how OOH works strategically, creatively, commercially and operationally.